Sea to Home-(Fresh to Home)

Idea

Fish Startup

Introduction

The online platform ‘Sea to Home,’ which was started by fish exporter Mathew Joseph out of Kerala. Established in 2012, Sea to Home would export fish from Cochin to Delhi and Bengaluru. “Sea to Home was possibly one of India’s first ventures in the food space,” says Shan, a former Zynga Country Manager, and Founder and CEO of Dbaux.

Innovation

FreshtoHome takes the meat and fish from the fishermen and farmers, keeping the cold chain intact between zero and five degree Celsius. They spend Rs 35-38 on packaging material and reverse osmosis-treated ice, which ensures that this cold chain remains intact.

Impact

The team now manages the entire cold chain, with trucks coming in from the entire southern coast of the country. For Garden (one of FreshtoHome investors) this is the first investment in a ‘food delivery business, because he felt that a majority of investments made in the foodtech and food delivery space have one fundamental problem – they are tech companies that are entering into food.