Awake Watches

Idea

Making watches from ocean trash

Introduction

Awake Watches is a start-up founded by two French entrepreneurs, who have made a statement about their strong environmental values through their product: a stylish but also sustainable watch.

Innovation

The product's tagline reads: “The most sustainable watch. Ever.” And that may be: The watch's straps are made of recycled plastic, and its case is built from recycled stainless steel. Moreover, the watch is powered by sunlight, eliminating the need for a mercury battery. A three-hour exposure to light gives the timepiece enough power to run for six months without recharging

Impact

The watch’s flawless design, the company says, was inspired by the elements of nature. This connection to nature is further reinforced using waste and recycled materials as well as the product's sustainable energy source.