PuraKai Clothing

Idea

Making ocean-friendly clothing

Introduction

Started by a father-daughter duo in 2013, PuraKai Clothing is a U.S.-based organic cotton clothing brand

Innovation

It manufactures eco-friendly clothing as well as high-performance surf craft, using organic, recycled and bio-based materials.

Impact

According to the father, Noel Huelsenbeck, the company creates an ocean-friendly line of organic cotton clothing that goes from “seed to shirt.” Part of what makes PuraKai’s products ocean-friendly is that the clothing is made from organic material without the kinds of harmful additives that eventually end up in the ocean.